November 23rd, 2006

the-gi het-gi gi-het(heat) get-hi hit-eg

Plastic Books Cradle To Cradle

DuraBooks™ look and feel like ordinary books, but are constructed of tear- and stain-resistant synthetic paper with a unique patented binding. This enables them to withstand a wide variety of real-life elements, such as water, dirt, grease, and humidity. While the paper feels and looks like high-quality coated art stock, DuraBooks™ lend themselves to cleaning and handling that far exceeds the abilities of a standard paperback. Their patented binding process is much sturdier than any paper or hardcover book binding, and has been tested to hold up to the same extreme conditions as the DuraBooks™ paper. The unique attributes of DuraBooks™ make this format a good candidate for diverse use in many markets. Current DuraBooks™ titles include Aqua Erotica: 18 Stories for a Steamy Bath and Wet: More Aqua Erotica, distributed by Crown; the Soapdish Editions series including Soothing Soaks: Relaxation for the Bath, distributed by Chronicle, and William McDonough and Michael Braungart's Cradle to Cradle: Remaking the Way We Make Things, published by Farrar Straus & Giroux.

About the Durabooks™ Technology
The paper used to create the DuraBooks™ series is unique. Made with synthetics constructed of plastic resins and inorganic fillers, it does not use any wood pulp or cotton fiber. The plastic is extruded and stretched before its surface is treated to enhance printing performance. The innovative process creates a paper that incorporates the best characteristics of wood pulp paper and plastic film: it has great printability and smoothness combined with high strength. Four-color art reproduces beautifully at a 175 line screen/360 dpi on the paper, with results that meet or exceed the outcome on standard coated stock. The print quality is exceptional, with vibrant colors and a lush, satiny finish. DuraBooks™ paper comes in many weights and gauges, and can adhere to most manufacturing techniques including high-quality offset printing, foil stamping, embossing, die-cutting, perforating, and laminating.

About the Durabooks™ Binding
While the DuraBooks™ waterproof patented binding looks traditional, it is actually much sturdier than any regular thread-sewn book, and has been devised and tested to hold up to the same extreme conditions as the paper. The book block is sewn with a special thread, then notched and adhered to the cover with a unique glue. The glue is a custom-formulated compound invented for this purpose. It too is waterproof. While the binding looks just like a normal notch- bound book, the resulting product has superior performance and durability.

DuraBooks™ is a trademark of Melcher Media, Inc.
Protected under U.S. patent No. 6,773,034
For additional information, please contact:
Bonnie Eldon at 212-727-2322 or beldon@melcher.com


LISTING OF BOOKS

100 Years of Harley-Davidson Advertising
100 Years of Harley-Davidson
Aeon Flux
Amazing Book of Paper Boats
American Road Atlas & Travel Planner
Aqua Erotica
Beavis and Butt-head
Create Your Erotic Fantasy: Classics Professor
Create Your Erotic Fantasy: Kathryn in the City
Everybody Loves Raymond: Our Family Album
Fast Forward
Genealogy of Greek Mythology
Girl Culture
Good/Grief
Hanukkah Lights
Harley-Davidson Sticker Book
Harley-Davidson Action Series
Hey There Cupcake!
In Style's Getting Gorgeous
In Style Parties
In Style Weddings
Inflatable Crown
Jonathan Adler: My Prescription for Anti-Depressive Living
Kids
The Lexus Story
Lucky Shopping Manual
Marion Jones: Life in the Fast Lane
Michael Graves Designs
Midnight Special
MTV's Singled Out Guide to Dating
National Enquirer
National Geographic 1998 Road Atlas
Peepshow: 1950's Pin-Ups in 3D
Pop-Up Book of Nightmares
Pop-Up Book of Phobias
Private View
Real Indians
Real Real World
Real Simple: The Organized Home
Real World Diaries
RENT
Road Rules: Passport Abroad
Road Rules Road Trips
Season's Gleamings
Secret Life of Food
Secret Life of Food (paperback)
Secret's of Style: InStyle's Complete Guide
Señor Mundo and Me
Sex & the City: Kiss and Tell
Sex & the City Revise and Updated paperback
Signature Flowers
Six Feet Under: Better Living Through Death
Smart Sex
Smithsonian Institution Calendars
The Soothing Soak
Soul of the Game
Soapdish Editions
South Park: A Stickyforms Adventure
Stranger Passing
TV Guide: 50 Years of Television
Unplugged
Voyeur
Wet: More Aqua Erotica
Wicked: The Grimmerie